Here’s a section taken from chapter two of Accidental Selling. It’s important to your income, so listen up:
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There is a massive difference between “feeling” productive and “being” productive. Truth is, few people ever have truly productive days. I’m only just now getting to feel what it looks like.
I’ve spent years in business with various projects. Looking back, my truly productive time could probably be measured by months, not years. Sad, I know.
The major reason for my terrible lack of true production? Accidental Selling. And the mindset that surrounds it. Before I talk more about my past failures and current growth, let’s talk about feeling versus being.
Feeling productive is marked by busyness. You run through a zillion different tasks in a day. And maybe even check off a dozen “To-dos.” Excellent, if you want to become an expert at completing tasks.
It’s a good habit to form. But your goal is probably not to become an expert in completing tasks! You are in business to make money, serve clients, and/or build a life for your family.
Even without knowing you, I would bet 80-90% of your tasks, and time spent on them, is not related to your major goals. This is a big problem. You may get done with the day exhausted and tell everyone, “things have been super busy”.
What does that even mean? Busy isn’t profitable! Busy is exhausting. If you feel busy but are not reaching goals quickly, then you are not being productive.
Being productive is a state that few ever reach. I will spend my whole life pursuing this goal. Even now my true productivity is only portions of each day.
As I said before, you are in business for wealth, stability, security etc. Whatever your specific reasons and goals, they are how you measure productivity. Anything and everything you do directly related to these goals is productive.
Productivity may be defined as moving incrementally closer to your worthwhile goals. Paperwork is not productive. Errands are not productive. Lunch with the girls is not productive. Football with the boys is certainly not productive unless that’s your industry.
All these things are fine; but stop lying to yourself. Your day may be filled and yet you really get nothing of value done. I’m not saying you can’t do anything fun or even meaningless. Your activity level depends on your goal.
I’m trying to help you reach your goals. And the first step to any growth is recognizing where you are right now. If you want to be productive you must spend a portion of every day doing work that moves you closer to your goal. That work is different for every person because goals are different.
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If this helped, get the whole selling guide at Accidental Selling
And to help you be infinitely more productive you NEED to use Vision Pipeline Assistant